The executives from Santé International and Ayala Land pose for a photo after signing a landmark joint venture agreement to build Sante Fitness Lab @ Vermosa Sports Hub, the upcoming advanced fitness and training center in Cavite that will cater to the needs of Filipino triathletes and other sports enthusiasts. Santé International endorser Kim Atienza graces the signing ceremony held in Makati.
Santé International is on its way of creating the best and most high-tech fitness and sports hub in the Philippines that is seen to nurture world-class Filipino triathletes and other future local sports champions.
Santé International’s Chief Executive Officer (CEO) Joey Marcelo made this announcement in Makati where the official signing of its joint venture agreement with Ayala Land, the Philippines’ premier real estate developer, recently took place.
The soon-to-rise 600-square-meter Santé Fitness Lab @ Vermosa Sports Hub will be located in the 700-hectare Vermosa, Ayala Land’s 4thlargest mixed-used master-planned estate in the south of Metro Manila. Promoting healthy and active living, the large-scale project’s target soft launch is set in December this year.
“We are very excited to partner with Ayala Land. Personally, I have seen how Ayala Land develops its estates – always with a touch of excellence – and that is one of the core values of Santé International. We are always in pursuit of excellence,” Marcelo said in his speech during the signing ceremony attended by high-level executives from both sides; members of Santé International’s own triathlon team, the Santé Barley Triteam; and television personality Kim Atienza, Santé International’s official endorser.
Under the agreement, Santé International will oversee the development and management of the Santé Fitness Lab. According to Marcelo, who is himself a member of the Santé Barley Triteam, the joint venture is an opportunity to build a pioneering fitness facility specifically designed to cater to the needs of Filipino triathletes, those who are into competitive sports, and ordinary individuals pursuing a healthy and active lifestyle.
Upon completion, the Santé Fitness Lab will offer customized strength and conditioning programs for injury treatment and prevention; premium sports rehab, recovery, and reconditioning services; comprehensive sports performance programs; and weight management, among others.
Jay Teodoro (left), Estate Head for Vermosa/Ayala Land, and Joey Marcelo, Chief Executive Officer of Santé International, shake hands after signing a landmark joint venture agreement to build Sante Fitness Lab @ Vermosa Sports Hub, the upcoming advanced fitness and training center in Cavite that will cater to the needs of Filipino triathletes and other sports enthusiasts.
The center will also be fitted with top-notch amenities, including strength and conditioning fitness facility; sports rehab areas; a dance studio; a spinning class area; bike shop and services; a nutrition and fitness café; VO2 max/lactate testing; and conference and lecture rooms.
Atienza, who has been a Santé International endorser for six years, described the latest partnership as “a perfect synergy” between two leading companies.
“Ayala Land has always been integrating fitness into all its developments. It is not only the usual fitness centers that you see [but theirs are] very progressive… everyday there are new trends [in this segment] and Ayala is like that, [it keeps up with the modern trends]. It is the same thing with Santé Barley. Pareho sila ng pananaw,” Atienza, popularly known as Kuya Kim, said.
Vermosa, which is bigger than Ayala Alabang, one of Ayala Land’s signature developments, is positioned as the modern suburban community master planned to promote healthy and active living. When Ayala Land acquired the property four years ago, the real estate developer had envisioned an “Ayala Alabang for the next generation.”
“We did some studies on trends to see where the market is going. There are two important trends that we have identified that would have an impact on how people live in the future. The first is that people are becoming more health conscious… I think this is the reason products such as Santé Barley is becoming more popular. The second finding is that people are spending more time and money to engage in physical activity, particularly sports,” shared Jay Teodoro, Estate Head for Vermosa/Ayala Land.
“One of the fastest growing sports right now is triathlon… There are a lot of people who are joining the triathlon race. Along with triathlon, running and cycling are the two emerging sports in the country. This is not only in the Philippines but it is a worldwide phenomenon. Those are the two findings that helped us design Vermosa. It caters to these new trends, with each component of the project promoting active and healthy living,” he added.
Vermosa’s Sports Hub boasts of Olympic-size pool, oval track, and a sports science laboratory. It is being positioned as a complete, one-stop training and lifestyle destination for triathletes and all sports enthusiasts.
Santé International is one of the fastest growing global providers of organic health and wellness products and services. Through its latest collaboration with Ayala Land, Santé International demonstrates its full commitment to offer a holistic approach to healthy living.
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